Welcome to Fundamentals of Writing, a book written specifically for those who want to improve their writing skills and apply them to writing articles (for newspapers, magazines, corporate and other publications), media releases, case studies, blog posts and social media content. The book is based on several writing courses that I teach online for University of Toronto continuing education students and for private students and corporate clients.
Fundamentals of Writing is for you if you are looking to do any of the following: become a more effective writer; organize your thoughts before you write; write for a defined audience; make your points in a clear, concise, focused manner. My hope is that this book will help you effectively structure your written communication when writing articles, media releases, case studies, blog posts and social media content. - Paul Lima
