Welcome to How to Write Sales Letters and Email--a book for those who want to understand the magic behind using writing and direct response marketing to promote a company, product, service, event, cause, or other item/issue. If you want to master the craft of writing direct response marketing material that persuades, motivates, and sells, then this book is for you. It will guide you through the process of producing copy that works. You will discover how to write copy that captures the attention of readers, keeps them interested, influences their attitude and motivates them to take action. While the book primarily covers the communication and writing process and sales letters and promotional email, it also looks at direct response marketing brochures and website landing pages, and online ads. When it comes to sales and promotional writing, this book is meant to get you started, point you in the right direction, and help you avoid common mistakes many beginners (and some veterans) make.
