Online businesses are facing unprecedented difficulties in the current financial and economic climate. To survive, most website owners need to find cost saving methods of achieving the same results that expensive SEO consultants and web marketing professionals can achieve. This book offers the small to medium sized online business owner the means of achieving this objective through undertaking their own SEO, utilizing free or low cost methods, techniques and resources to boost their web traffic and website sales. This book covers META tag SEO, website content and keyword relevance optimization, link management, social networking, social bookmarking, pay-per-click, banner advertising, website analytics and advertising campaign management and monitoring as well as how to use the various free or low cost tools available on the internet.
